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Mission Statement:

To provide visitors to Granada with a unique and unforgettable experience that combines fun, culture, and sustainability. We aim to offer a range of activities and tours that showcase the best that Granada has to offer, with a focus on creating a relaxed, non-touristy atmosphere that feels welcoming and inclusive to all.

Vision Statement:

To be the world's leading provider of sustainable, culturally enriching experiences for travelers. We believe that everyone should have the opportunity to explore new places and cultures in a way that is fun, engaging, and respectful of the local environment and community.

Core Values:

• Sustainability: We are committed to minimizing our impact on the environment and supporting sustainable tourism practices that help preserve the natural and cultural heritage of the places we visit.
• Inclusivity: We believe that everyone should feel welcome and included in our tours and activities, regardless of their background, culture, or beliefs.
• Creativity: We are always exploring new and innovative ways to enhance the visitor experience and create unique, unforgettable moments for our customers.
• Excellence: We strive to provide the highest quality tours and services, with a focus on safety, professionalism, and customer satisfaction.
• Community: We believe in building strong, lasting relationships with our customers, employees, and partners, and supporting the local community through responsible tourism practices.

Future Vision:

At Play Granada, our future vision is to expand our reach and impact by creating a global network of sustainable tourism providers who share our values and commitment to excellence. We believe that by working together and sharing best practices, we can help promote responsible tourism around the world and create a more sustainable future for all. Our goal is to be the go-to option for travelers seeking authentic, culturally enriching experiences that are fun, memorable, and respectful of the planet and its people.